Many people start a business because they are excellent at what they do.
A plumber becomes known for quality work.
A consultant develops a reputation for expertise.
A tradesperson builds a loyal customer base.
Eventually the work grows.
Have you ever noticed how some of the most capable business owners are also the most self-critical?
They’ve built successful businesses.
They’ve solved problems most people would never attempt.
They’ve supported teams, clients, and families.
Yet privately, many sti…